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Pregled teme :

2.     PRODUCT "TORTICA"

 

In addition to the basic properties that every product is, there are additional features that consumers consider when choosing a particular product.

Observed product, tartlet, a non-durable goods, which are one-time use only and is purchased for personal consumption. Its basic feature is to serve as a consumer food product. Here will be analyzed and additional properties of this product, or market characteristics.

The main characteristics of each product market are product quality, production mix or range, sale price, aesthetics products, packing and packaging, marking and furnishing products, non-traditional products and services to consumers and service guarantee.

 

2.1. Market characteristics of the product

 

2.1.1. Product Quality

Tartlet a food product that is primarily intended for the youngest consumers, but this chocolate delight is not a party nor the older ages.

It is recognized Kraš brand that is the range for decades. This product has a long tradition in the production of wafer products, obtained by a combination of wafer and delicious chocolate filling and topped dark chocolate. Squered shape that resembles a small cake. So, from here comes the name.

2.1.2. Production mix or range

Wide range of Kraš products make chocolate, confectionery and biscuits, and the business further grows. Today contains salty crackers and sticks, hot chocolate, cappuccino and gum. An example of the depth range are chocolate Dorina, Baja and Griotte. Kraš is consistent in its production, it only produces confectionery products. Would be inconsistent if the next Kraš its range, for example, started producing tires. Kraš has expanded its range of tartlet with coconut flavor.



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